The Athlete's Foot Celebrates 404 Day with adidas
April 2026
Atlanta Did What Atlanta Does!
For 404Day, we linked with adidas to bring the city exactly what it deserved... A week of energy, culture, and moments that hit different. From the community to the streets, every event was a reminder of why this city moves the way it does. This is not just a collab. This is a celebration of the culture that built us. Thank you to everyone who came out, showed out, and made this one for the books!
Atlanta Did What Atlanta Does!
For 404Day, we linked with adidas to bring the city exactly what it deserved... A week of energy, culture, and moments that hit different. From the community to the streets, every event was a reminder of why this city moves the way it does. This is not just a collab. This is a celebration of the culture that built us. Thank you to everyone who came out, showed out, and made this one for the books!
More Heat, More Community
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