TAF World Cup 2026
August 2026
The World's Game. Our Neighborhood.
The 2026 FIFA World Cup gave The Athlete’s Foot an opportunity to do more than show up for one of the biggest sporting moments in the world. It gave us a platform to demonstrate who we are, what we stand for, and how we connect with the communities we serve.
With Atlanta hosting eight World Cup matches and becoming one of the country’s biggest hubs for fans, culture, music, and soccer, TAF leaned into the moment with The World’s Game: Our Neighborhood — bringing the energy of the World Cup directly into our stores, our neighborhoods, and our community.
The World's Game. Our Neighborhood.
The 2026 FIFA World Cup gave The Athlete’s Foot an opportunity to do more than show up for one of the biggest sporting moments in the world. It gave us a platform to demonstrate who we are, what we stand for, and how we connect with the communities we serve.
With Atlanta hosting eight World Cup matches and becoming one of the country’s biggest hubs for fans, culture, music, and soccer, TAF leaned into the moment with The World’s Game: Our Neighborhood — bringing the energy of the World Cup directly into our stores, our neighborhoods, and our community.
More Heat, More Community
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